Air BnB World on Tour Campaign Concept

Air Bnb is constantly pushing the community building aspect of their business to attract new users, but has stagnated in the vacation space.

Music fans will travel to see their favorite bands at music festivals and would combine vacation travel to other cities with attending concerts as well.

Using the Airbnb world on tour website people search or browse for bands they love to discover travel destinations and Airbnb rooms according to that band's concert schedules. The music concert discovery app Songkick will partner with Airbnb so that travelers can also be notified if a band they like is traveling to a city they want to visit.

Hosts can also sign up to share their music tastes with Songkick so that travelers going to see live music can search for rooms with people who like the same band.

AirbnB furthur promotes the music community by sponsoring a Mid by Midwest Music Festival in Minneapolis. All of this to help people expand their music community and explore the world.