TV: 30 Script
MUSIC: Sigur Rós - “Starálfur”
Open on a woman inside a beautiful barn; her lenses are clear. She steps outside into her vineyard and a lens are washes the screen to white. We settle back on the woman as her lenses transition from clear to full-tint.
Cut to a close-up of her, the sun is shining o her face and re ecting o her lenses. It’s slightly windy and she wipes hair away from her face.
VO: For all its beauty.
Cut to a man laying in bed. It’s nighttime. His lenses are clear as he stares at his vertical iPad screen.
VO: And all it illuminates.
A woman hops in the bed and snuggles up next to him.
VO: We don’t always think about what’s in it.
He turns the iPad from vertical to horizontal.
VO: But why? We all want to make things better.
Cut to a woman at a farmer’s stand, picking fresh vegetables. Her lenses are in mid-tint under the awning.
VO: Cleaner air, energy, water, food.
Cut to a man in a suit riding a bike on a city street. It’s daytime and his lenses are in full-tint. He passes a bus crammed with people in business attire.
SFX: BUS ACCELERATING.
VO: But what about cleaner light?
Cut to a park with a father and daughter. The daughter is smiling wide and soaking wet. Behind her you can see a sprinkler/fountain that she had just been running through. Her lenses are in full-tint.
VO: What if we could block out the bad?
Close-up to the girl laughing and shaking her head, getting her dad wet.
VO: Transitions lenses block UV and blue light and harsh glare from the sun, and our devices.
Cut to a woman on her roo op in a city. She’s tending a quaint garden of everyday items repurposed as planters. One big plant is in a tire. A smaller plant is inside an old boot.
VO: So only the good shines through.
Cut to a close-up of her looking o the roof into the distance, the sun is beginning to set. Her glasses are full-tint.
VO: Experience a World of Cleaner Light.
Cut to blue light infographic card and logo lockup.