Transitions "Cleaner Light" Campaign Pitch
Developed and Pitched to Transition Lenses in NYC.
Manifesto
There’s so much we try to do in order to make our world a better place. Fresher air. Purer water. Organic and natural foods. But there’s still something all around us that doesn’t get a lot of attention. Light.
For all its beauty and illuminating power, we tend to overlook the damage that harmful UV and blue light can cause our eyes.
But what if there was a way to block the bad and let the good pass through? A way to give our eyes the attention we give so many other problems? What if light could be cleaner?
Project Details
Client: Transitions Lenses
Role: Creative Art Director / Designer
Team:
Writer: Brian Nowakowsi